Business View Magazine | July 2022

40 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 administrative headquarters in Menands, NY but maintains a satellite office in Poughkeepsie, NY that serves the company’s southern New York installations. Maintaining an office came in handy for the company during COVID because of the supply chain issues that kicked off delays in supplies. For Kasselman, maintaining high inventory at a warehouse is now a prerequisite for the solar industry. “There’s currently a saying in the solar industry that goes, if it’s not in your warehouse, it does not exist,” he says, “That’s why we currently maintain the largest inventory in the history of our company.” Pepe sheds more light on this matter. “Such a high inventory is the opposite of what we would do, especially from a financial standpoint,” she says. “But doing so is necessary when riding what we call the ‘solarcoaster’, where things can change at the drop of a dime. We must be prepared to ensure we have the products our clients want to buy despite the risk of holding so much inventory.” David Tagliaferro, Director of Operations & Engineering at Kasselman Solar, shares why he joined Kasselman Solar. “The solar industry is replete with misinformation about solar, how it works, and what it will do for you. It is like a solar gold rush. As a solar industry veteran, it was nice to know Kasselman Solar wants to tell the truth, be transparent with clients, and give them the right thing. Solar is a significant investment for homeowners, the largest they will make besides their house, at a comparable level to a kitchen remodel. At Kasselman, we truthfully explain to people what they are getting into, and that’s the right way to sell solar.” That commitment to honesty and building credibility through transparency is one of the reasons behind the company’s rapid growth. It is also a key reason all staff members have bought into its mission of selling based on the truth about solar. Kasselman Solar operates out of its