Business View Magazine | July 2022

189 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 R I VER FRONT CHRYSLER JEEP DODGE RAM issues are just two. Most parents and teachers have a love-hate relationship with the internet for their children and students and it turns out that McSkimming has a similar relationship with it for his customers. “It’s a good thing and a bad thing,” confesses McSkimming about the impact the internet has had on the car industry. “People used to come to our lot every weekend to just look at and buy cars. Now we don’t get the same level of foot traffic. On the other hand, people on the internet can look up your inventory and contact the dealer that has the most vehicles in inventory for the particular model that they are trying to buy. I have six people in our business development center that are on the internet all day, every day. I’ve never had that before. They do a great job dealing with the customers online and they get them in the door.” It is apparent that McSkimming personally knows and values the 81 people working for him. That’s 81 people who rely on McSkimming and River Front and he relies on all of them. COVID-19 wreaked havoc in a number of ways. Aside from the tragic life and death impact experienced by so many, the world is also dealing with supply chain issues. McSkimming identifies that “supply chain is the biggest issue we have now. The chip shortage to build the vehicles has been an issue. It is getting somewhat better, but now we have a problem getting the parts we need. It’s a big issue and I don’t foresee the supply chain issues easing up until somewhere between 2024 and 2025.” He adds, “We have a lot less vehicles than we did in 2019 and I could use more because we could sell more vehicles. But what we’re doing now is writing a lot of factory orders. We order from the factory. The car comes in. And within two days, people come pick it up and it’s gone.” River Front Chrysler Jeep Dodge Ram also sells used vehicles. Most of their pre-owned offerings are pretty new– three to six years old. There