Business View Magazine | July 2022

187 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 R I VER FRONT CHRYSLER JEEP DODGE RAM “It is just going to be Ram Trucks,” explains McSkimming. “That’s the only type we can sell out of there. We won’t be able to sell Chryslers, Dodges, or Jeeps from that location. We’ll move all our Ram trucks there and we’ll take the RAM sign off this building and put it on the new building because you can’t have two locations in the same area for the same product.” It has been said that the top three things that matter in a land purchase are location, location, and location. McSkimming knows that their current location is an asset. He notes, “When I first came here there was nothing but farmland around us. Now we have seven automobile dealers in a mall. And I was one of the two that started this back in 1995.” Seeing firsthand the success of his vision over the past two decades, gives McSkimming the confidence to expand. He admits, “The new Ram Trucks showroom won’t be huge, but we will be able to get four to five trucks in there. The biggest portion is going to be for service work. We’re going to deal with all the contractors. We’re going to sell the smaller Ram Trucks that everybody loves to drive, but we’re also going to get heavily involved in selling the big commercial trucks. We sell them now, but not like we will when we move to the new building.” Not only will the move allow River Front to expand their Ram Truck footprint, doing so will also free up space on their current lot to handle the unknowns of the future. McSkimming has learned that being able to pivot quickly is an integral characteristic of success. There are a number of external influences applying pressure to the auto sales industry today. The rise of internet sales and COVID with its supply chain