Business View Magazine | July 2022

163 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 T he Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing industry stakeholders, including healthcare exhibitors, healthcare exhibition and meeting organizers, and industry suppliers, who are instrumental in promoting healthcare conventions and exhibitions as vital components of the healthcare marketing mix. HCEA is the only association solely dedicated to improving the effectiveness and promote the value of all conventions, meetings, and exhibitions for the healthcare industry as an educational and marketing medium. HCEA offers members a continuing opportunity to become more knowledgeable in their profession through meaningful communication, the exchange of ideas with other members, and many exclusive membership services. The association’s 2022 annual conference, Growing Stronger Together, took place March 2-4, 2022 in Louisville, Kentucky, with a packed schedule of leading speakers, networking, and interactive roundtables to solve members’ unique challenges. Business View spoke with Sean Feehan, President-Elect of the Healthcare Convention & Exhibitors Association about his insights into this fascinating and valuable industry sector. Healthcare Convention & Exhibitors Association (HCEA) Promoting the healthcare marketing mix