Business View Magazine | July 2022

103 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 PASSAGE The company’s great culture means that it boasts some impressive employee retention figures, but its success cannot solely be attributed to its own workers. Passage’s partners have also proved hugely helpful. “We work with some incredible vendors,” Linebrink says. “Including Varnum LLP– an amazing law firm that has not only helped us navigate fundraising and the start-up ecosystem but also to figure out some unique approaches with our clients. We wouldn’t have been able to achieve any of this without their expertise.” Working alongside such impressive partners, Passage has a number of exciting plans ahead. The company has recently launched its Passage Digital NFT Collectibles platform, as well as a new way to manage memberships. It also has plans to potentially expand into Europe next year and has longer-term ambitions too. “The internet is a great tool for personalization and there are going to be a range of events with customizable features,” Linebrink says. “Three to five years down the road, I see an easier way to make sales and interact with tons of event organizers in a variety of different ways – online and at the door. I think it’s going to be a much smoother and more valuable experience. And we’re well-positioned to be one of the leaders when the industry offers a more direct connection between organizers and fans.”