Business View Magazine | July 2022

101 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 sales around the entire event experience. This includes ticket sales, merchandise sales, and concession sales – both online and at the door. “We’re working in the small to midsize market where even organizers are often doing this for perhaps one week a year,” Linebrink adds. “They may have a day job the rest of the time but are hosting a big beer festival or running a haunted house for, say, one month of the year. They don’t have a lot of time to manage the event, so they really appreciate the full-scale service we offer; being able to access everything they need from a single vendor.” Passage generates its revenue from a service fee attached to every ticket sale, which can be passed onto the ticket purchaser. Unlike some event service providers, however, Passage is keen not to take advantage of the end-user by surprising them with unexpectedly high fees at check-out. “Our average fees are less than half of most of our direct competitors,” Linebrink says. Passage provides a welcoming, supportive environment for existing customers and potential new ones. There are many tips on the company website that can be applied to any event ticketing platform or any type of event. It’s free to sign up to the Passage platform and individuals can arrange a demo to gain a better understanding of how everything works. There’s no monthly or set-up fees, so anyone can create an event and sell themselves free test tickets to get started. “We’re always available by email, chat, or phone,” Linebrink says. “We get a lot of repeat business. Last year, we kept almost every client, and they actually made more money with us year-over- year. And that holds true over multiple years. On average, when event organizers stick with us for two-plus years, they end up doubling their revenue.” Despite the positive atmosphere around Passage, PASSAGE