Business View Magazine | July 2022

100 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 revenue. Some event tools also make organizers wait until after an event is concluded before they can access their sales revenue – even if they are selling tickets months in advance. “Existing event platforms weren’t actually very friendly to event organizers,” Linebrink acknowledges. “So we came in with an aim of facilitating omnichannel payments. We set out to become an event’s single source of revenue. We are committed to getting organizers their money within one to two business days of every sale, regardless of whether these sales took place on the day of the event or six months in advance. We let organizers create their own payment accounts, which we set up for them in the background. It’s a lot less hassle for the event organizer than if they had to create a new merchant account from scratch, and will let them handle payments for everything.” Passage honors this commitment by handling on guiding your company from startup to a worldwide platform! Varnum is proud to work with emerging technology companies like Passage. Congratulations, Alex Linebrink, varnumlaw.com