Business View Magazine | Volume 8, Issue 7

93 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 7 WHI TE LAKE MAR INE like the White Lake Marine team could have expected, as more and more buyers shifted online. In the past, boat shows were a part of the consumer journey, as people would have done their research online, watched a few videos, and then visited the show to see the boats in person. But will this stay relevant moving forward in the industry? “I feel like boat shows will probably come back, as it is ingrained in the industry,” says DeAndrade. “That’s just what we do. But it really makes you pause and think about the changes technology has brought. There’s no denying that live events will always bring a certain vibe, but it’s just a show nowadays rather than a sales exercise.” The ski boating community has become more of a luxury market and, not surprisingly, the majority of White Lake Marine’s boat sales at this level of purchase are custom orders. While there is a massive push towards delivering products that are technologically advanced, customer W I N N E R I B E X 2 0 1 9 WHERE IMAGINATION MEETS SOUND 6485 US-701, ELIZABETHTOWN, NC 28337 ROSWELL PREFFERED DEALER MARINE AUDIO | TOWERS | RACKS | ACCESSORIES