Business View Magazine | Volume 8, Issue 7

82 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 7 just a word we used lightly; it became true. They wanted to be able to come to work and feel safe, so they bought into the uniform rules and understood why we were making it so strict. We had constant staff meetings to remind them that even their private lives matter when they work in a care home.” Although Riverside worked hard to make their own staff feel appreciated, Pambrun shares his frustration over the lack of public acknowledgement towards staff in care facilities. He notes, “One of the most difficult things for our employees is that they were working long hours, and the media kept thanking the nurses and the doctors, which was right, but never did they say anything about long-term care, or tenant companions.” The financial consequences of the additional spending on COVID-19 safety measures, and unfulfilled government promises, has been a bitter pill to swallow. According to Pambrun, “Last year for the supportive housing and the