Business View Magazine | Volume 8, Issue 7

31 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 7 J . CARLSON SERV I CES INC . heading. “If you look at the rural broadband market, you will be amazed!” he exclaims. “Numerous rural independent phone companies have been 100 percent FTTH for four or five years, while bigger players like AT&T, Bell, and Verizon are still struggling to provide FTTH cost- effectively.” He also points out that large rural telephone companies have failed to innovate or invest in their infrastructure and solutions, leading to stagnated speeds. Nevertheless, Carlson sees a future where FTTH will connect every household in the United States. He shares, “I think it’s just a matter of years before the entire country is 100 percent fiber-to-the-premise, whether it’s a business, or a home, or a cabin.” It’s obvious that the rural market has been and will continue to be the main driver for FTTH as more families connect to the Internet for work and school. In addition, as more farming activities become digitized, farmers will rely more on fiber connections for tasks like GPS, real-time weather, and machinery software