Business View Magazine | July 2020

76 BUSINESS VIEW MAGAZINE JULY 2020 adds, “From a technology standpoint, I can’t say enough about AdTran and the excellent tech support we get from them. I’ve been using their equipment for over 20 years of my career – they have rock solid equipment and that relationship continues today. And we have really good partners in our supply chain with KGPCo and Power and Tel. Both have been instrumental in helping us grow. My philosophy is if we find a good quality product at a fair price, I tend to stick with that provider, and in my 40 plus years in the industry that’s been successful. I also have to give a huge thank you to our employees. We’ve got a dynamite group of people that all row in the same direction. That’s important for a small business. And my Board of Directors have been amazingly supportive of my vision for the company’s future which is now a shared vision. As a CEO, if you’re at opposition with your board all the time, you’re not going to get much done. In our case, we share a common goal – to make NLTC more successful. We look PREFERRED VENDORS n Fujitsu Network Communications www.fujitsu.com/us/products/network n Power & Tel us.fujitsu.com/telecom n KGPCo www.kgpco.com at the strategic vision for the company and then they let me loose and I go out and carry forward with the employees to build toward that vision.” Just because a company is old and storied, doesn’t mean it can’t reinvent itself. NLTC is a prime example. When Greene came on board six years ago, he told the employees, “This is going to be akin to a start-up company because we’re going to go back to ground zero and we’re going to start from scratch and rebuild.” He echoes that sentiment today, saying, “In essence that is what we are; a 119-year-old start-up company. We are passionate about rural America. We shop here, we work here, we live here and we believe everybody should have good Broadband. That’s what we’re all about. We’re truly connected with our customers. If their internet goes out, they don’t call a customer help line, they call me. We’ve built a good, strong reputation and we’re definitely recognizable in the community.”