Business View Magazine | July 2020

61 BUSINESS VIEW MAGAZINE JULY 2020 YOUPUT INTHE BLOOD ANDSWEAT. WE’LL HELPYOUKEEPTHE TEARSTOAMINIMUM. Signal Theory has over 25 years of franchise marketing experience for brands like Tide Cleaners, Pizza Hut, Captain D’s, Culligan and SONIC solving business challenges with marketing campaigns that get results. GOT A BUSINESS PROBLEM? WE’RE HERE TO HELP. signaltheory.com/contact Building brands that resonate. T IDE CLEANERS that’s when we seized the opportunity. “The offering we started with in 2010 was pretty innovative in the dry cleaning space. We started with core plants where clothes were dry cleaned or laundered onsite. Each of those core plants had three big points of differentiation. All had 24-hour access to pick up or drop off clothes. All had double-lane drive-thrus and innovative proprietary services provided only by Tide Cleaners. Our guests received top level service fostered by the best-in-class hospitality training we provided to our franchisees. From a quality standpoint, we had a really innovative approach to how we made sure every garment came back to Tide level of perfection; and we’ve continued to innovate. We added home delivery around 2012, and moved to other contactless features even before Covid-19. Each of our stores has a 24-hour Drop Box and either a locker system and or a 24-hour anytime kiosk, where you can pick up and drop off your clothes even if the store is not open. The kiosk is like an ATM for your clothes