Business View Magazine | July 2020

36 BUSINESS VIEW MAGAZINE JULY 2020 willowtreeapps.com | info@willowtreeapps.com | 888.329.9875 How Banks & Credit Unions Compete in the World of FinTech WillowTree believes that you should only trust ideas from people who can build them.™ We’re different because our company is more than just a development or design shop. As a digital product agency, our services include full-stack software development, UX and UI design, product strategy and greenfield innovation, research, growth marketing, product consulting, and more. Combining our end-to-end approach with the industry’s leading talent, onshore teams, and expertise across industries including financial services, media & entertainment, retail, utilities, restaurants, and more means that we can strategize and build a custom, enterprise-grade solution for any need. Advanced digital capabilities have transformed the financial services landscape, bringing a host of challenges and opportunities for established names in the industry. Leading brands face pressure not just from traditional competitors but also from financial technology (FinTech) startups and retail giants who provide seamless digital experiences and innovative products to increasingly tech-savvy customers. Brands must significantly level-up their offerings in order to effectively compete—and lead—in the marketplace. WillowTree’s expertise in building products for the finance sector means that we can empower our partners to do just that. Alliant Credit Union partnered with WillowTree to transform its offerings and provide exceptional member experiences via digital channels. Already a leader among credit unions, Alliant knew that meeting their members where they are would help them exceed expectations and continue to build trust and market share in a new space. Our team worked with Alliant to build a mobile app that delivers an outstanding user experience to their 500,000+ members and seamlessly spans a range of devices. Today 90% of Alliant customer transactions take place on this app. Now more than ever, banks and credit unions need to provide reliable and personalized services across all touchpoints. WillowTree has created a maturity model that maps digital capabilities to customer expectations, and offers guidance to help financial institutions climb to the next level and elevate their position in the marketplace. Download our Banking Digital Capabilities Model to find out where you stand, and how to get to the next level: willowtreeapps.com/info/banking-digital- capabilities-model Charoletteville, VA • Columbus, OH • Durham, NC • New York, NY