Business View Magazine | July 2020

24 BUSINESS VIEW MAGAZINE JULY 2020 moments – that bring instant clarity as to why many so-called ‘tried and true’ growth channels haven’t earned the desired effect. Themes such as Build workshops, not laboratories; Sail west to find east; Be a change leader, not a business leader; and Punctuate your equilibrium focus on the importance of the ‘disruptive periphery’. The organizational margins where real innovation happens. The book ends with Morey’s sage analysis and words of advice, “In business, creativity is the bridge to innovation. It allows businesses to innovate and market and redefine their own success. In politics, creativity allows future leaders to push beyond America’s current famine of political and social imagination. Across this bridge, we change leaders must march from imagination to innovation. We