Business View Magazine | July 2020

22 BUSINESS VIEW MAGAZINE JULY 2020 that has now gained global accolades, including the current World Champion Cheese. We are determined to make sure we survive and thrive.” Victory Gardens in World War II were designed to boost morale and feed families in troubled times. Victory Cheese is designed to boost the cheese industry and give cheese lovers a chance to do their part in saving it. The task force is rallying retailers, restaurateurs and organizations nationwide to curate and sell Victory Cheese Boxes, locally customized collections with a portion of proceeds benefiting cheese, food or agriculture non profits. Victory Cheese Boxes were launched during American Cheese Month, an annual celebration that benefits the American Cheese Education Foundation. The inaugural boxes are created by such well-known cheese and culinary personalities as James Beard Award-winning chef Dan Barber of New York’s renowned Blue Hill/Blue Hill at Stone Barns, Anne Saxelby of New York’s Saxelby Cheese and Mateo Kehler of Vermont’s Jasper Hill Farm and represent a variety of cheese makers. Look for more Victory Cheese boxes to be sold from coast-to-coast by your favorite retailer, maker or food personality. Victory Cheese’s call to action: Tell family, friends, neighbors and colleagues about the cheese crisis in America and the need to act now by purchasing your favorite U.S. produced specialty cheese. In addition to stocking up on the basics, consider American specialty and artisan cheese to elevate your experience, whether you buy at independent cheese stores, supermarkets, club stores, online or direct from the cheesemaker. • Support American specialty cheese by purchasing a Victory Cheese Box • Ask for American cheeses by name and try new ones. If you don’t find your favorites, ask retailers to stock them. • Show off your cheese purchases on social media and tag #VictoryCheese to raise awareness. • Can’t decide? Choose perishable cheeses over hard aged ones to avoid waste. • Join the American Cheese Society as an enthusiast member or a cheese guild to learn more about local cheeses and the people behind them. Most guilds welcome members from the public. • Visit YourMaker.Direct when it launches for consumer purchases and vote with your dollars . About Victory Cheese Victory Cheese is a grassroots, volunteer task force of leading industry voices and thought leaders who have come together amid the coronavirus pandemic to help save the U.S. specialty cheese industry and the family businesses behind most every company. The task force includes a broad spectrum of industry organizations, producers, distributors, retailers and thought leaders. For more information and a list of members, please visit www.VictoryCheese.com With the launch of Victory Cheese, we’re working to boost sales and create resources, which will help carry them through, and preserve the incredible craft that feeds us all