Business View Magazine | July 2020

144 BUSINESS VIEW MAGAZINE JULY 2020 airport industrial park. It is a relatively new fleet, no more dirty diesel, and with the particulate filters and traps and modifications to engines to meet the EPA standards, THE WAVE vehicles are very clean burning. Competition isn’t an issue for the NRTA. In a normal summer season – even with public transit, Uber, Lyft and taxis – there aren’t enough transportation options to serve the community, when the island sees up to 70,000 people on any given day. As for future innovation, Leary explains, “We’ve had mobile apps for close to 10 years, but we carry up to 3500 people a day, so certainly with fare collection we’ll have new technology coming around with phone apps for different types of payment methods. Rather than just cash on the bus. We listen to passenger feedback. People come here and ride our buses who would probably never take public transit at home. They tell friends, “There’s a cute little WAVE bus that drives us around the island, it’s always on time.” We like that they feel that way.”