Business View Magazine | July 2020

140 BUSINESS VIEW MAGAZINE JULY 2020 Nantucket Regional Transit Authority I dyllic Nantucket, Massachusetts – a favorite coastal destination for thousands of visitors every year to relax, to shop, to dine, and head to the beach. But with droves of people migrating to the island, traffic congestion was a nightmare. And, seriously, where to park? Back in the late1990s, people were asked to leave their cars at home and ride the bus as an alternative to driving, to reduce traffic backups and create parking opportunities. After 16 years of being known as The Shuttle, the Nantucket Regional Transit Authority (NRTA) rebranded its traditional fleet to create a new excitement around taking the bus, and now getting around the island is not only easy but fun! Welcome On Board THE WAVE! According to Paula Leary, NRTA Administrator, “The Transit Authority started operating service in 1995 with three buses and two routes, and there were a lot of people on the island that didn’t think this would work. But it did, and very well, and they wanted more and more. The big purpose of the NRTA was to reduce the amount of traffic and help increase downtown parking opportunities in the summertime. Up Welcome On Board THE WAVE! (NRTA)