Business View Magazine | July 2020

126 BUSINESS VIEW MAGAZINE JULY 2020 the midway area, as well. Ford Park is home to the South Texas State Fair – the second largest in the state, which attracts over 200,000 people annually and the ease to get to the complex right off the highway. Over 2700 parking spots, over 3500 hotel rooms in the market. Those are the key points. A big shout-out goes to the venue’s naming rights partner – the South Texas Ford Dealers – they are the premier partners for Ford Park and great supporters. And the Beaumont Emergency Center is a sub-naming rights partner; they have a private luxury suite in the building and a branded community room used for special events onsite – press conferences, tailgate parties, etc. Oliveira also gives special credit to Spectra for implementing creative marketing and public relations initiatives to help drive awareness and ultimately ticket sales for Ford Park events. He recalls, “One of those was when we had the family show PJ Masks Live in March 2019. We worked with Jefferson County to PREFERRED VENDOR n UV LifeGuard www.uvlifeguard.com designate the date as PJ Day in the community – it was an official designation where we asked local businesses, daycares, basically anyone to dress in their pjs to support the show coming to our facility. There is a lot of that type of fun PR that we do to set ourselves apart from other options. And people love it.”