Business View Magazine | July 2020

125 BUSINESS VIEW MAGAZINE JULY 2020 booking calls and relationships with all our sister buildings and we do route shows together, based on regions of the country. We’re also able to pull multiple venues together and submit multiple offers on the same artist – making that more appealing to secure three or four dates, rather than one isolated date in a smaller market. Also, from a vendor perspective, there are preferred partners, leveraged pricing, discounted corporate rates that we’re able to secure for a multitude of products we use to operate day to day.” Long-term plans for Ford Park focus on continuing to build upon achievements of the first three years under Spectra management. Constantly being innovative and seeking out new niche events and first-time events to the market, such as the first time ever Comicon event, held at the exhibit hall in 2019. The other side of it is continuing to be a community champion. The venue team is active with the local CVB and Chamber of Commerce and also non-profits; volunteering time at community outreach programs and distributing tickets for events at Ford Park to various charitable organizations in the area. “That’s highlighted by our response to Hurricane Harvey,” says Oliveira, “which unfortunately battered the region three years ago. We did some key things there, most notably working with Country artist Cody Johnson on a benefit show– Concerts for the Coast – where we raised upwards of $150,000 that went directly to local families that were impacted by the storm. We also have our Arena Cares Committee, where we target at least one large charitable initiative every quarter to keep ourselves involved in the footprint of the community and giving back.” One of the most important aspects of Ford Park is the sheer versatility of the complex. Hosting events as small as 25 people in a meeting room, up to 14,000 at the outdoor amphitheater, and everything in between. Indoor and outdoor events – there are two agricultural barns out in The Future of Health & Safety is UVC Disinfection. UVC light has been proven to kill 99.99% of coronaviruses in less than 2 minutes. www.uvlifeguard.com Beaumont, TX 77705 409-231-0088 FORD PARK