Business View Magazine | July 2020

123 BUSINESS VIEW MAGAZINE JULY 2020 FORD PARK leveraging of relationships with promoters, and event planners, and organizers that gives Ford Park a distinct advantage over other venues. “Not only through my years of industry experience,” says Oliveira, “but also Spectra’s network of contacts. And finding niche events that work in this market and are drawn to the complex, based on how easy we are to get in and out of right off of Hwy 10 and Interstate 10. Also, from the concert piece and the family show piece, there are multiple events that can support both markets if the play dates are spaced out enough. So, we’ve seen some success with events that have played Houston, and have come back and played Beaumont, as well.” In 2018, Ford Park had a new, state-of-the- art, LED outdoor marquee installed at the main entrance, along with a new LED arena video board and scoreboard. Jefferson County also did a large scale transformation to LED lighting, which included the Ford complex. Other improvements include freezer and cooler