Business View Magazine | July 2020

116 BUSINESS VIEW MAGAZINE JULY 2020 the sawmill. We want them to go to the forest and learn about how the trees are grown. When we encounter problems, we approach it from the totality of the supply chain of both the product and the industry.” Prior to founding the Institute, Layton served 14 years as a Department Chair and Director at Clemson. Her new role is something she cherishes. “I have a lot of fun doing what I’m doing,” she says. “I’ve done many things in my life, but this has been much more fun. I’m having a great time.” PREFERRED VENDORS n ZIPsystem TM www.ZIPRevolution.com Integrated Sheathing—More Than A Passing Trend Deeper building science-driven practices and innovative products have made today’s homebuilding practices far different than those of the 18th century – and that’s a good thing. Builders used to rely on millennium-old trees that allowed a large amount of energy to flow in and out of building structures. The material was a necessity rather than a choice. Without insulation, these buildings dried out in the summer and inward in the winter. Filling wall cavities for warmth led to examining exteriors for water, air vapor and thermal management. The importance of exterior control layers marked a major shift in the building industry. Meeting Today’s Priorities Introduced in 2006 as an alternative to traditional sheathing and housewrap, ZIP System® building enclosures offers air- and water-barrier integrated sheathing in a variety of thicknesses, lengths and R-values, alongside 13 seam- sealing solutions. ZIP System sheathing and tape convert, Will King, owner of Alabama-based High Cotton Homes, said switching products improved his builds and his business. “All other variables the same, our blower door tests got much better using ZIP System sheathing and tape as our air and water barrier,” Will said. “The ease of installation has made it a hit with my subs, too.” Will said he uses ZIP System sheathing, tape and liquid flash products for an integrated approach for roof and wall assemblies. “Evolving our building practices helped us gain the momentum we have now.” n Simpson Strong-Tie go.strongtie.com/masstimber For more than 60 years, Simpson Strong-Tie has dedicated itself to creating structural solutions and technology to help people design and build safer, stronger homes and buildings. Our engineered products include structural connectors, anchors, fasteners, fastening systems and repair products. Simpson Strong-Tie is now proud to offer a variety of high-performance products and expertise for mass timber projects. Visit our website to download our comprehensive Connectors & Fasteners for Mass Timber Construction Catalog. Vibration test of a composite glulam/CLT beam