Business View Magazine | July 2019

9 BUSINESS VIEW MAGAZINE JULY 2019 OPENING L INES If you ask anyone to identify what makes Wisconsin special, they are likely to say cheese. Wisconsin cheesemakers have the same sense of pride and passion for what they do as some of the world’s best authors, athletes, and architects - which inspires them to do things they’d otherwise only dream of doing - like write best-selling novels, compete in the Olympics, and build the world’s tallest skyscrapers. Because when you are truly passionate about something, you will dedicate your entire life to it. When a cheesemaker completes the Wisconsin WISCONSIN CELEBRATES 25 YEARS OF MASTERS IN THE MAKING Master Cheesemaker program, they have earned the right to use the Masters Mark on his or her packaging and marketing. To commemorate 25 years of excellence, the universal Masters Mark logo received an update. In an effort to personalize and celebrate the completion of a Master Cheesemaker certification, each Master Cheesemaker will receive a personalized hand- drawn mark to use on their packaging. So that’s why in Wisconsin, the cheesemakers are determined to become masters. This year marks an exciting milestone with the 25th anniversary of the Wisconsin Master