Business View Magazine | July 2019

81 BUSINESS VIEW MAGAZINE JULY 2019 PETHEALTH both Fairfax companies, for their innovative work in the development of pet insurance, and to Allflex as their microchip provider. “Microchips are evolving. We now have some that can actually read dermal temperatures of pets. This creates an opportunity to incorporate health monitoring as a part of the microchip in the future, which is yet another way we can support pet health and care.” This passion for pets and their welfare is embedded into the Pethealth culture. Cole shares the guiding principle that drives decision- making at the company: “We consider ourselves a ‘not-just-for-profit’ company, in that everything needs to pass through three filters. First, is it a win for pets and pet parents; are we providing high-value service to pet parents to help them care for their pets? Second, is it a win for animal welfare organizations and our partners; how can we support shelters and rescues to operate more efficiently so they can focus their scarce resources on the high-value, life-saving work they do? Third, is it a win for our employees and our shareholders? We believe that if we do right by our employees, they’re going to do right by our customers, which, in turn grows the business. So it’s not enough just to be a growth company - we need to grow the right way. That is at the core of the Pethealth culture.” Pethealth does engage in activities outside of the animal welfare channel, but the animal welfare channel is the major segment. “Over a third of the pets acquired on an annual basis come through shelter adoptions and rescues,” Cole maintains. pictured below Michelle Cole, Chief Marketing & Sales Officer