Business View Magazine | July 2019

72 BUSINESS VIEW MAGAZINE JULY 2019 consumer behavior, and identify industry trends and opportunities for business development. To keep The Survey data fresh and relevant, we’ve partnered with a new research company and expect to publish new results in early 2019. We also look forward to continuing to expand our global reach. Our new online international data resource, powered by Euromonitor International, will provide information vital to international growth. An APPA member exclusive benefit, users can gauge compelling overviews, trends, forecasts and market driver data to identify global business opportunities, assess their viability within a market and support their strategic planning for trade development. We’re planning for release on this data early this year as well. An endeavor that’s especially important to us is our partnership with Tony La Russa’s Animal Rescue Foundation (ARF). APPA recently pledged $1 million over the next four years to aid in the extension of ARF’s Vets and Pets program which partners shelter animals with veterans coping with PTSD, anxiety, traumatic injuries and other challenges associated with their service. Not only does the program align with our mission to promote responsible pet ownership, but it perfectly encapsulates the power of the human- animal bond. Giving a Voice to the Animals APPA has been a long-time supporter of the Pet Industry Joint Advisory Council (PIJAC), which was created to monitor live animal issues and address laws and regulations pertaining to the entire pet care community. Currently, we’re working closely alongside PIJAC to push for higher breeder standards in order to ensure animal welfare as we address the nation’s growing demand for puppies. Furthermore, pets are significantly impacting their caregivers’ living, work and travel arrangements, which is why we’re working to increase accessibility for pet owners. To do this, we’re advocating for more pet-friendly living and work environments, pet-related benefits offered by