Business View Magazine | July 2019

263 BUSINESS VIEW MAGAZINE JULY 2019 The main location of Reedman-Toll has been in Langhorne, in Bucks County, Pennsylvania for 65 years. It was started by Ralph Reedman, a pioneer in the automobile retail business. When he and his brothers came back to Bucks County following World War II, Ralph began selling automobiles by the side of the road. His family had been farmers, but the auto business really took off and eventually he was able to get a franchise, and then grow it into one of the largest sellers in the county. Today, Reedman-Toll Auto World’s Langhorne location boasts a state-of-the-art showroom where customers can shop all makes and models under one roof. The company is also home to outstanding Parts & Service Centers, a Collision Center, and a Finance Department. Economies of scale are one thing, but what truly sets Reedman-Toll Auto World apart as the best car dealership in the Philadelphia area is its employees. “The number one thing is our people,” explains Bill O’Flanagan, Vice President of Reedman-Toll, “and the quality of our employees. For example, our General Manager, Jimmy Hughes, has been with the organization for 35 years and a large percentage of our people have been here between 10 and 15 years. We have been able to build on a very good training culture and, then, as we have opened other dealerships, we have been able to seed people from the main dealership and get that same training, that same process, and ultimately the same results. So by far, our number one competitive advantage is the strength of our people, and the culture they have been able to maintain. They are probably our only competitive advantage, to be honest, because while our locations are good geographically, they could always be better. Our franchisees are excellent but there are a lot of competing dealerships in our area that have their own franchises. So, at the end of the day, our prices are competitive but probably the same as a lot of other organizations; it is the service our people give that make it competitive.” And that competition has led to success and growth. Reedman-Toll now has seven locations – three Chrysler, Dodge, Jeep RAM, Fiat franchises; two Chevrolet; two Subaru; one Nissan; and REEDMAN-TOLL AUTO WORLD