Business View Magazine | July 2019

238 BUSINESS VIEW MAGAZINE JULY 2019 Looking ahead, Lansbergen says he would like to see Canada regain some of its market share in the global marketplace. “We used to be the largest exporter of fish and seafood; we’re currently 8th,” he opines. “The sector has a goal of being in the top five and so, I’d like to see us get there. And that will require investment and innovation, so the Council is, obviously, engaged with government on a lot of policy issues. They’re trying to help with some funding programs and that’s certainly appreciated. “They’re also investing in science for fish stock assessments and things like that, and that’s very important because we have a strong sustainability record and that gives us an advantage in the marketplace. When our customers are looking for a strong sustainability performance of their suppliers, it’s easier for our companies to satisfy the requirement, because in addition to that strong regulatory regime, we also are a world leader in third party certification of fisheries management. So, again, when customers want that evidence, we can say all our practices are audited on a regular basis. So, that’s important in the marketplace.” “The other aspect that I think is important going forward is how the general public and consumers look at fish and seafood as part of their diets,” he adds. “We have some strong advantages there, as well. Fish is low in fat; it’s high in Omega-3s, which is important for our brain functions; it’s an important source of many vitamins and minerals; and so, it’s a good part of a healthy diet. So, the Council wants to do more public education and awareness and promotion of the attributes to encourage people to eat more fish and seafood.” The Canadian seafood industry is well positioned to continue providing high quality, safe, healthy, and sustainable sources of protein to the global community. As the Fisheries Council of Canada enters its second century, it promises to continue to advocate for this vital sector of the country’s economy.