Business View Magazine | July 2019

220 BUSINESS VIEW MAGAZINE JULY 2019 an exceptional experience with our guests, how we think about profitability and expansion, understanding the new marketing campaigns, the brand asset we’re delivering. Our goal at the end of conference is making sure everyone is really excited about our brand, being part of the EWC family, and our network. “We have some great partners - a curated selection of the best of the best agencies that are key to our success from Batallure Beauty that develops our products and packaging, to social media with Laundry Service, digital media planning and buying with SwellShark, and HvM Communications as our external PR partner. We’ve also made a real push in the Latina market and done some very creative outreach, thanks to RepublicaHavas – a strong partner that helps us understand and break into a new customer segment.” BVM: What’s at the top of the agenda for the future? Berg: “We have four key strategic initiatives we’re pursuing. One is to accelerate growth in a thoughtful and informed way that is respectful of our current franchisee base. Two, is an efficient enterprise mentality, where we have a strong focus on ROI and cost effectiveness. Third, is to ensure we have a relentless focus on a 360-degree guest experience. And the final one falls under the umbrella of having an incredibly caring culture of people plus performance - meeting and exceeding all the expectations. “We are absolutely committed to delighting our guests with a safe, pristine service in a highly professional environment and offering the best products to enhance their experience. From a franchisee standpoint, this is a model where the repeatability of guests is second to none. It’s an opportunity for a fairly quick return on a franchisee’s investment, and a very attractive business and different experience from a lot of franchises out there. Our guests and our franchisees are both in the customer lens that we focus on; we have a true commitment to an authentic and genuine experience through the power of the European Wax Center brand.” PREFERRED VENDOR n 3C Store Fixtures www.3c-inc.net