Business View Magazine | July 2019

22 BUSINESS VIEW MAGAZINE JULY 2019 invaluable. In Canada, many provinces hold public hearing periods before granting a cannabis license, allowing people in that community to express their approval or disapproval. If you’ve taken the time to get to know your community and rally support behind you, this public hearing period is a breeze.” Future BVM: What do you expect the next couple years will look like from a growth perspective? Mirsky: “We’re really only beginning to scrape the cannabis industry’s potential growth. To comprehend the level of growth we’re on the precipice of, you have to consider the global scale. I spoke at a cannabis conference in Colombia this year, a country that is shaping up to be a major exporter of cannabis. It was amazing to see the excitement and potential. As more countries come to their senses about legalization and decriminalization, huge new markets become available and explode growth exponentially. “With this massive growth will come inevitable mergers and acquisitions. Many of the smaller operations will be bought by larger corporations. For those who want to stand a fighting chance against getting acquired, and for those whose exit strategy is getting acquired, strong branding will be of utmost importance.” pictured left Wick & Mortar, CEO/Founder, Jared Mirsky