Business View Magazine | July 2019

214 BUSINESS VIEW MAGAZINE JULY 2019 EUROPEAN WAX CENTER Leading Beauty Lifestyle Brand Franchise Continues to Accelerate AT A GLANCE EUROPEANWAX CENTER WHAT: A premium waxing service franchise company WHERE: Headquarters in Aventura, Florida WEBSITE: www.waxcenter.com A t its very heart, European Wax Center (EWC) believes that revealing beautiful skin is the first step to revealing your best self. It reveals a more radiant you; a more honest you; a more confident you. Not only does European Wax Center promise a luxurious experience for guests, it is equally committed to delivering the ultimate franchise experience. From its headquarters in Hallandale Beach, Florida, to the marketing office in New York City, to over 730 centers nationwide, EWC’s unique company culture embraces the values and lifestyle of good business. Not surprisingly, the company leads the out of home waxing industry, with a thriving national footprint in over 40 states. Recently, Business View Magazine spoke with David Berg, CEO of European Wax Center, about this remarkable franchise model and the reasons behind the company’s exceptional growth. The following is an edited transcript of that conversation. BVM: What is the back-story on EWC? Berg: “European Wax Center has been in business just over 15 years. The original owners were brothers, David and Josh Coba, who started the business in the back of their father’s hair salon, with the phenomenal idea of providing exceptional waxing services at a good value. That idea has grown to a franchising model today of about 730 centers across the Unites States. We still operate as if it’s a family business, although the