Business View Magazine | July 2019

20 BUSINESS VIEW MAGAZINE JULY 2019 AGENCY Q & A and a black and green color scheme. This type of branding is overplayed, weakens your brand in terms of diversification and harms your ability to protect your intellectual property. With very few exceptions, we strongly encourage any client utilizing any of these overplayed brand attributes to go through the rebrand process. “Now, this isn’t always a misstep or a mistake, but rather the results of changing times. In fact, our AGENCY AT A GLANCE WICK & MORTAR WHO: Jared Mirsky – CEO/Founder WHAT: Wick & Mortar is a tight-knit creative team who strategize and develop compelling visual identities for cannabis brands. WEBSITE: www.wickandmortar.com agency was formerly known as Online Marijuana Design. We had a pot leaf in our logo and a black and green color scheme. At the time it worked very well. But times change and a savvy business owner will recognize and act upon the shift. Rebranding to Wick & Mortar has provided monumentally positive results, allowing the agency to grow and take on more sophisticated clients. Our own