Business View Magazine | July 2019

183 BUSINESS VIEW MAGAZINE JULY 2019 THE DENNY SANFORD PREMIER CENTER STRONG COMMUNITY SUPPORT T he Denny Sanford PREMIER Center, in Sioux Falls, South Dakota, is a multipurpose facility that houses sporting events, concerts, conventions, meetings, banquets, and more. In 2011, the citizens of Sioux Falls voted to build a new facility next to the existing Convention Center and Arena, and the new facility opened in the fall of 2014. Located in northwest Sioux Falls near the crossroads of I-29 and I-90, and less than one mile from Joe Foss Field – South Dakota’s largest airport – the Denny Sanford PREMIER Center, and attached Convention Center and Arena, are managed by SMG, one of the largest facility managers in the world. The facility’s naming rights partners, and largest sponsors, are First PREMIER Bank, PREMIER Bankcard, and Sanford Health. T. Denny Sanford was the founder of First PREMIER Bank and PREMIER Bankcard in Sioux Falls; his philanthropy includes cancer research and a $400 million gift made in 2007 to what was then called Sioux Valley Hospital. As combined, the city-owned property is the largest indoor venue in South Dakota, as well as the biggest between Omaha, Nebraska and Fargo North Dakota, and from Minneapolis/ St. Paul to Denver, Colorado. It holds over 450 events per year - everything from weddings and banquets to conventions and coin shows. The four-level building consists of the event level, main concourse level, suite level, and upper concourse level. There are 22 suites and 18 loge boxes. The building seats up to 12,000 for concerts; about 20 concerts are scheduled for 2019. Rock group Metallica set the attendance