Business View Magazine - July 2016 87
help carry their events and activities well into the fu-
ture. So, in terms of the business environment, we’re
very optimistic, based on the early interest in what’s
coming with this new facility; that we will achieve our
goals of establishing ourselves as a significant desti-
nation for major international meetings – especially
those that are looking to draw an audience from the
Caribbean and the Americas. As we look ahead, I think
that’s what we will be.”
Brooke Millea is MBCC’s Marketing Manager and
she’s very bullish – both on Miami Beach and the
Convention Center: “We’re definitely a world-class des-
tination,” she exclaims. “But in 2018, we’re going to
accompany that with a world-class Convention Center.
It’s also a truly international destination; there’s a lot
of diversity here in Miami and in Miami Beach. The Mi-
ami International Airport is number two in the United
States for international passengers and it’s only twelve
miles away from the Convention Center. We really can
bring in people from all over the world and that makes
us very unique.”
Hollander agrees: “What we want people to know
about the Miami Beach Convention Center and Miami
Beach as a convention destination is that this is a very
exciting place to be; the vibe and the energy that peo-
ple associate with Miami and Miami Beach exists here
at the Convention Center, but it exists with a focus on
the user and guest experience. So, while the idea of
Miami and Miami Beach is a very relaxed and hip vibe,
you get that here, but you get it with every attention to
detail to ensure a great experience.”
So, if all goes well, by 2018, the Miami Beach Conven-
tion Center will be ready, once again, to throw a mighty
punch – as mighty as the Champ did, way back in ’64,
when he was “The Greatest.”
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