Business View Magazine - July 2016 125
dence and extra support.”
When searching for those new franchisees, Tafoya
says that the company looks for individuals who will
fit in with the company’s culture and accept and main-
tain its four core values: trust, engagement, collabora-
tion, and transparency. “We like people who have run
a small business,” he adds. “They’ve had to hire, train,
motivate, and retain employees. And it’s always good
if they have a little bit of sales in their background. We
want to find somebody that will trust the model. Don’t
try to recreate the wheel - the process, the technology,
the support is there. And also, they’ve got to believe
that we’re stronger as a team than they would be as an
individual. Teamwork is a big, big word that we use all
the time. We believe in it. We want them to be engaged
in the business as an active participant; to go to the
regional meetings; to go to our conventions; to want to
be a focus-group leader; and to, someday, be inspired
enough to want to be a mentor. And we want transpar-
ency – open and honest communication.”
According to Tafoya, Tailored Living has experienced
double –digit growth over the past three years, and he
would like to see the company add 30-35 new territo-
ries this coming fiscal year, with a target of 450-500
new territories over the next five years, as well. He be-
lieves that Trilantic Capital Partners, which acquired
Home Franchise Concepts in December 2015, wants
to make sure that all HFC’s brands – Tailored Living,
Budget Blinds, and Concrete Craft - are leaders in their
space, and is investing heavily in the company’s opera-
tions to reach that goal.
Tailored Living’s industry experience, commitment
to service, and wide breath of product offerings has
allowed it to grow into the continent’s largest whole-
home organization company, serving more than 2,000
cities throughout the United States and Canada. And,
according to Dan Tafoya, the best is yet to come.
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