OPENING LINES Source: Americantownandcountry.org, Ryan Kushner, Editor, First Published July 2ndth, 2025 When it joined the Vision Zero program in 2015, the city of Bellevue, Washington, set a goal to eliminate traffic deaths and serious-injury collisions on its streets by 2030. One of the latest tools the city is implementing to help achieve that objective is artificial intelligence. Palo Alto, California-based Archetype AI is working with the city on a pilot program to monitor pedestrian safety and urban mobility in real time. The AI tool, known as “Newton,” can adjust traffic signals and enables “instant incident detection and response,” according to a press release. While many language-learning AI models such as ChatGPT are trained using text and images from the internet, Newton is trained on sensor data, according to Archetype AI Co-Founder and COO Brandon Barbello. “It’s built to understand things like continuous and real-time camera streams,” Barbello said. In Bellevue, 53% of pedestrian fatalities and serious ARCHETYPE AI IS HELPING THIS WASHINGTON CITY MONITOR PEDESTRIAN SAFETY IN REAL TIME 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07
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