IoT (Internet of Things) devices, and edge computing become more integral to modern life,TIA has adapted its initiatives to meet these emerging needs. The industry itself has also evolved. “This industry has expanded way beyond telecommunications. Now, it’s more accurate to call it the ICT—information and communications technology—industry,” Stehlin clarifies. Naturally, the association’s role also expanded as the telecommunications landscape transformed. The advent of the Internet, wireless networks, satellite systems, and the Internet of Things prompted the TIA to adapt its offerings. So, today, the association plays an essential role in creating efficient network technologies and architectures that power everything from the public telephone network to the complex, interconnected world we live in. ADAPTING TO THE CHANGING LANDSCAPE As the ICT industry faces rapid technological advancements, the TIA continues to adapt its strategic direction. In addition to its role in standards development, the association plays a vital role in advocating for the industry at the governmental level.“We advocate for the industry with the federal government, with state governments, and friendly governments around the world,” Stehlin confirms. By fostering strong relationships with federal, state, and international regulators, the association strikes an ideal balance between what governments consider important and what the industry considers important. As a result, the association’s presence naturally facilitates collaboration between the private sector and governments on issues such as broadband expansion, network security, and sustainability. One of TIA’s significant recent initiatives has been creating a global certification program for data centers. Established in 2019, this initiative ensures 134 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07
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