Witnessing window washers struggling against strong winds on a swing stage,Ashur posed a pivotal question: “How can we leverage technology to make this safe and more efficient?” This question triggered the onset of an optimismfueled venture that quickly transformed into a mission-driven company dedicated to solving realworld problems. Ashur’s first year in business was spent in the trenches, literally cleaning by hand, drone, and robot to intimately understand the industry’s pain points— an experience that left him with many chemical burns but even more invaluable insights. “That experience gave me a first-person point of view into the problems our customers face, and how our technology could become an uplifting solution,” 110 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 07
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