to have that same experience through their mobile device.” ENHANCING FINANCIAL EDUCATION AND WELLNESS The Justice Federal Credit Union emphasizes cultivating strong relationships with its members. STEERING THROUGH TECHNOLOGICAL INNOVATION In the ever-evolving world of finance, the Justice Federal Credit Union has made significant strides in leveraging technology to enhance its services. Over the past year, the credit union has focused on integrating advanced technological solutions to serve its members better and improve operational efficiency. “Technology is the great accelerator,” Robnett declares. He emphasizes that embracing technology is central to the credit union’s strategy, aiming to streamline operations and offer members better rates and cheaper products.“2023 has confirmed how forward-thinking we need to be with our investment in technology,” he notes. Over the past five years, the Justice Federal Credit Union has been re-engineering its systems to create a predictive relationship with technology. “We put systems in place to hopefully make this more predictive of our members’ behavior so we can get there first, right, to help them before they know they need help,” Robnett explains. He refers to this proactive approach as the “Amazon experience,” highlighting how AI and analytics can anticipate needs before they arise. The credit union has also enhanced its digital banking platform to improve accessibility and security.“We’ve implemented new card controls and more security features to create a more intuitive experience,” Robnett says. Given the credit union’s size, making suitable technological investments from the start is crucial. “We really can’t afford a lot of rework, so we try to do a lot of work on figuring out what’s going to work best for us.” Robnett acknowledges that the shift towards digital banking has been driven by the changing habits of members, particularly first responders and government employees who often have demanding schedules. “Whereas years ago, a digital banking platform was maybe a nice-to-have, now it’s an absolute must-have,” he states. Members want to complete almost all their banking functions online, primarily through mobile devices. “Most folks don’t even want to use the computer anymore. They want 175 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 07 JUST ICE FEDERAL CREDI T UNION
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