Business View Magazine - July 2023

88 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 environment that will be remembered. JD Stairs professionals can help build a design, but it also wants to ensure that such designs meet industry standards developed by trade groups like the Stair Builders and Manufacturers Association. For years JD Stairs has relied wholly on word- of-mouth marketing to grow the business. Up until two years ago they didn’t even have an outside sales rep. Now, Kevin Smith, who’s been with the company since 2012, dedicates his time to meeting individually with each potential client. He has spent countless hours meeting with builders and architects as JD Stairs begins expanding the company’s external brand. Expansion is possible but not a necessity There is an expanded market for the quality work that JD Stairs offers to clients, but the family- owned business hasn’t been forced to search too far for business. The greater Las Vegas market has provided plenty of demand for the company