Business View Magazine - July 2023

35 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 than doubled its size. That growth, he added, is facilitated by the company’s flexibility and work arrangements favourable to its staffers. “Flexibility is the norm,” he observed, “not the exception.” Atrema has almost no sales department, Payne revealed, as it’s just too busy. Thus WOMP (or word-of-mouth publicity) is crucial to the company’s success. And when everyone is saying such good things about your company, and it more than doubles in size, you must be doing something very right. Just who and what are Atrema’s optimal target clients? “Any company having IT challenges,” said Payne, “and any company that has grown to the point that they have more than one location. We’re really there to help that company with two or more locations, at that minimum mark of 15 employees and that needs expertise in how those locations work together––how those employees are going to work remotely with that organisation.” He continued that as cloud solution professionals, Atrema’s staffers can offer cloud technology to a client, proviso quod the circumstances are right. “However,” he cautioned, “that can be very expensive for a small to a medium-sized business.” According to Forbes magazine, the word “cloud,” as it’s used in this context of jargon from the computer-related milieu, refers to “cloud computing” or the on- demand availability of computer system resources, especially data storage (or cloud storage) and computing power, without the directly active management of the user. “We really believe in the right tool for the right job,” said Payne. ATREMA TECHNOLOGI ES