Business View Magazine - July 2023

159 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 NEW HAMPSHI RE INDUSTRI ES component to NHI’s success, as Kerin declared. “Even though we’ve made a lot of advancements for the industry, we’re not just going to stop and say, ‘That’s good enough,’” he said. “We have really aggressive goals to continue to further innovate and develop more patented products every year, all with the intent to help our customers draw more money to their bottom lines and have a more efficient operation themselves.” Then there’s branding, which Kerin said is very important. “We’ve been a U.S. manufacturer for 63 years now,” he said, “so a lot of people in our particular industry are familiar with our name.” NHI’s various brands––such as Mantis, to cite but one example––have become household words around the world, as Kerin noted. “It’s not just a name,” he said, “I think that brand really speaks to what we’re trying to do in the marketplace. It’s something that people connect with. I think that the team has done a great job with it. We’ll have people stop by our booth at trade shows, for instance, and say, ‘Hey, we don’t