Business View Magazine - July 2023

139 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 WNW HOSPI TAL I T Y The use of technology makes expansion more possible The greatest tool that hotel owners have today to manage their revenue is data. WNW Hospitality’s revenue management system provides up-to-date information on rates, trends, travel tendencies, seasonal considerations, and more. It allows owners to make more informed decisions and is a “must-have” for all hotels today, Jaeger says. “You have to harness technology to take your hotel in the right direction,” he adds. That’s why WNW Hospitality has a dedicated revenue manager for all of its properties. There are few things that can damage the revenue of a hotel as much as non-competitive rates, Jaeger says. With this technology and the collective experience its management brings, WNW Hospitality has quickly expanded over the last decade, and even since COVID. The firm continues to look for new portfolio property domestically, including northern Illinois, where it began managing a property on June 1. The firm has a particular specialty in hotel renovations, often working with its partner 11 Floor Design in New York City, and its owner Tiffany Miller-Baker. Jaeger says that with Miller-Baker’s help, WNW Hospitality offers contemporary yet practical renovation ideas that fit within a hotel’s brand standards. A significant brand renovation, or the opening of a new hotel altogether can have a significant impact on the hyperlocal hotel market, forcing existing hotels to improve elements of the guest experience. Quality still matters, Jaeger says, and consumers have evolving expectations of what their hotels can offer, especially with space- sharing apps like Airbnb and Vrbo capturing some of the hospitality market shares. “We are very proud of our record with quality as we have never failed an inspection,” Jaeger says. “Many owners turn to us because of help they need on the revenue side, but we try to provide a (comprehensive) list of services.” He credits