Business View Magazine - July 2023

130 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 Coming out swinging of behalf of Michigan’s amateur golf members, the Golf Association of Michigan has a winning agenda olf in Michigan, one more year removed from the post- pandemic surge in popularity and play, is in a good place. That’s the state-of-the-game message from the Golf Association of Michigan (GAM), the not-for-profit governing body for amateur golf in the state. “When I travel around and talk to administrators and our allied associations, we have a pretty positive outlook,” GAM Executive Director Chris Whitten says. “It feels like people have rediscovered the game for different reasons, not just because the economy was on a little bit of an uptick and they had a little more money to spend. This feels more like an emotional connection with the game. It’s different. And I would say it’s even more different in Michigan than anywhere else.” G