Business View Magazine - July 2023

115 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 7 KAMPGROUNDS OF AMERICA building a network of like-minded businesses, focused on the quality of guest experiences.” Uselman remarked that the company prides itself on taking great care of a new franchise owner before signing the agreement. “Our in-house sales team, led by Larry, works alongside all of the departments within the KOA,” he said. “We want to help them intricately understand our franchise offering and also the business experience we bring to the table for that franchisee. Once the agreement is signed, we have a business development consultant that is assigned from our commercial strategy team. It’s really their personal KOA campground sherpa. That’s the way we look at it. So they evaluate the current business through what we call the best park- in-market program. That is really focused on helping the franchisee integrate the KOA’s best practices, such as revenue management, our guest-service philosophy and model and our best-in-class campground design. Those things are important to the success of the franchisee, and franchisees also get enrolled into our educational eco-system, which is called KOA University. We have both Internet-based and in-person training for our franchisees, to help them achieve success and train their employees, which is very important. We guarantee access to information for our franchisees. We have a 24-hour return call policy in our administrative office to make sure that we continue to deliver on that brand value.” More under the tent At the KOA, the organization’s mission is to connect people to the outdoors and to each other. That’s why the group’s more than 500 campgrounds across North America make it easy to enjoy the beauty of nature and share adventures with family and friends. The KOA offers a wide variety of family-friendly campgrounds and amenities. They all serve to provide the perfect place to get away, unwind and enjoy camping in the great outdoors. Whether you need a perfect site to pull into