July 2018

82 83 Services include: Long lifecycle product support • Embedded computer design • Computer assembly and testing Custom branding • Supply chain management Your one-stop source for all OEM computing needs Time and engineering are a resource. Pass the problems of computer hardware and supply chain to us, freeing yourself up to focus on your broader solution, saving you time and money. 81 Zenway Blvd. Unit 19, Vaughan, Ontario, L4H OS5, Canada Email: sales@neweraelectronics.com • Office: +1-833-339-1235 www.neweraelectronics.com LITO (SORA MOTORCYCLES) in terms of carbon fiber framing. The motorcycle has all the high-end compliments and accessories and in terms of performance, it’s an electric motor. So, it’s quick to start. And right now, the limit of acceleration is the grip of the rear tire. So, it’s a fun ride!” The research and development, as well as all of the manufacturing, are done by a few dozen employees out of Quebec, but all of the sales and marketing operations are managed through the company’s base in Los Angeles. “We cannot go through conventional motorcy- cle dealerships,” Legris explains, “because right now, how it works when you want to buy a mo- torcycle is that you’re comparing the models over the internet, you’re making your own choice, and the final step is looking for a place to purchase it. So, if the dealer is nice with you, he might end up with a sale. So right now, when you’re entering a motorcycle dealership, 80 or maybe 90 percent of the job’s already done. So, we figured out it’s not a good place for us to distribute our motor- cycle. Instead of that, we team up with exclusive, high-end car dealerships. For example, we sold a model through McLaren/Beverley Hills. That is the type of partnership we’re looking at. So, instead of paying $100,000 in a $20,000 motor- cycle showroom, we’re a $100,000 motorcycle in over a million dollar car showroom.” And the reaction has been totally crazy.When Legris rides his own motorcycle to downtown Montreal people stop to stare. “There’s not a day that I’m riding this motorcycle that there aren’t ten thumbs up and each time we stop at a cross- road or something like that,” he quips, “or that the car next to us is just opening his window and is like, ‘What the hell is that?!’ So, this motorcy- cle is creating more reaction than any high-end super car that you see on the street. That’s why the McLaren dealership wants us to share their showroom.” Right now, LITO has a complete platform that it adapts on a few different models. For example, it was able to create a special police version for a city that wanted to showcase the cycle. Legris and his team are working on a model for next year that’s going to be even more powerful. The company truly wants to push the limit and the boundary of innovation with the electric motorcy- cle and because of that it has found a very good niche market. “We have customers right now from around the world,” says Legris. “We have customers in Canada, the United States, Germany, France, Switzerland, and there’s a guy in Kazakhstan riding our mo-