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92 93 MURRAY HOMES one-stop-shop,while the Murray team gets to par- ticipate in more of the entire real estate, home building or buying, transaction. “We’re involved, early on, with a lot of clients who come to us and say they’re interested in finding a piece of land,” says Murray. “Or they come to us because they know what we’re talking about when it comes to tearing a house down and rebuilding, or remodeling. And so, because of that, we do tend to have a lot of influence over the process from early on.” Regarding the company’s marketing strategy, Murray says, “We’re very progressive in terms of how we use technology to get in front of cli- ents.We’ve got a good, interactive website; I’ve got a good marketing department which stays on top of both social media and SEO.We just completed a TV program, which was supported by 16 of my sub-contractors–a half-hour program which has aired a couple of times already,andwill air another couple of times.But more than that,it’s a case of the relationships that you sharewith archi- tects and professionals, existing clients, realtors– all the influences within themarket,because,obvious- ly,recommendation is a huge part of what we do.” Murray stresses the significance of those relationships to his company’s achievements. “Our concrete guys are important; our cabinetry guys are important; the relationships that we have with our lumber houses, with our window companies. It’s all the major structural, ele- mental businesses that are important with us, because without the solid relationships with those guys, it’s impossible to build a solid company and to know you’ve got the strength and depth to continue.” Murray Homes has a staff of 17, and, as a general contractor, hires its architects, landscape architects, interior designers, and sub-contractors on a per-project basis. And Murray says they run a tight ship. “We have three or four ‘subs’ in every single line code, Our concrete guys are important; our cabinetry guys are important; the rela- tionships that we have with our lumber houses, with our window companies. It’s all the major structural, elemental businesses that are important with us, because without the solid relation- ships with those guys, it’s impossible to build a solid company and to know you’ve got the strength and depth to continue. STEVE MURRAY PRESIDENT NEW CONSTRUCTION I REMODELING I REPLACEMENT 941.227.4323 www.wddcfl.com #CGC1524598 We are a premier distributor for several industry-leading manufacturers and offer an array of high-end to ultra-luxurious windows and doors SOLUTIONSWITH IMPACT Design Showrooms featuring these brands and more: