july2017

286 287 TRANSPERFECT center business, through our TransPerfect Connect division.We truly believe there is no business service we cannot provide for our clients, and we’re constantly innovating to stay ahead of their needs and provide consultative solutions to their problems.” In contrasting TransPerfect with its competitors, Elting points to the company’s size and scale as a relative advantage.“We handle extremely large projects,” she avers.“In a major litigation–and this has happened many times–a client may need millions of words translated in a short time; we can handle the project because of our scale. Also,we’re in more cities than any company in the industry, so we can establish in-person relation- ships with our global clients and be available for a meeting on a moment’s notice. “We are also ISO-certified in every one of our production centers.Of our hundred offices in 90 cities, about 40 of them are production offices and each one has their individual ISO certifica- tion.That’s very important because we’re dealing with very technical, high-riskmaterial in regulated industries such as life sciences or finance,where ISO certification is critical because quality is their highest priority.With our ISO certification, our global presence, our technical specializations, and our top-of-the-line service provided by our team members available around the clock, our quality and service is truly the best in the industry. “And, finally,we’re extremely innovative, and that’s what really sets us apart.We’ve built propri- etary technology to target specific client needs, such as our GlobalLink suite to streamline the localiza- tion process. Five years from now, our industry, and every industry, is going to be very different, and therefore,we must continue to be at the cutting edge of technology.We have an extremely smart, dedicated, and talented teammade up of individ- uals who are already looking a decade ahead and developing new and exciting technologies.” As for the future, Elting says that TransPerfect will continue to grow.“It’s a very exciting time,” she exults,“because we work with the biggest and best companies in the world and their needs are chang- ing and increasing. It’s all about keeping up with the times. In each one of our client relationships, our goal is to anticipate what our clients need before they know they need it. So,we will continue to innovate—particularly with ideating and creating new technologies; we’ll be acquiring more compa-