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192 193 Water and Wastewater. Some of Milbrandt’s significant clients are potash mining companies in Saskatchewan. “The typical customer is a mine owner and a consulting engineering firm,” he explains. “We’re supporting consultants, providing technical recommendations from the expertise that we have developed over the last fifty years through our testing, case histories, and tracking of assets and their performance.We follow mine owners’ projects and developments, and once at detail design, we engage with the consultant, spec- ifying our technologies to meet the desired lifecycle goal of durability and corrosion resis- tance.We were the first to recognize the value of immersion grade technology on structural coating systems in the Potash Industry to dou- ble the life expectancy of coated steel. Today, we continue to innovate through new coating technologies, which include Low Temperature AKZONOBEL COATINGS LTD. CANADA/INTERNATIONAL PAINT Curing Fire Protection, Fast Return to Service Lining Systems, and Universal Pipe Coating.” Milbrandt believes that AkzoNobel Coatings Ltd./International Paint differentiates itself from the competition, which sometimes only pro- vides product, because the company’s business model is relationship-based, service-based, and experience-based. “What we’re doing is working with owners to help provide a maintenance coating program,” he states. The program is called InterPlan. “We perform a site condition assessment with the owner, include costs and remedies with their own priority matrix, because not every lo- cation is the same priority from an owner’s per- spective, and work with them to define a paint- ing program,” Milbrandt continues. “So, we’re not supplying any paint in that service stream that we’re moving towards; we’re supplying our expertise in building a program for that owner.