july2017

154 155 LONG VIEW RV SUPERSTORES THROUGH GOOD TIMES AND BAD F ran and Shirley Rob- erts opened their original Long View RV Superstore in 1959, in Greenfield, Massachusetts, not far from the Long View observation tower on the town’s Mohawk Trail. The tower, with its three-state view from the top, supplied the company’s name and is still part of its logo, almost 60 years later. In 1984, the business was moved to a five acre site in Northampton, MA, and, in 1993, the acqui- sition of a prime location in Windsor Locks, CT brought with it the need for a new name that would better suit the company that now had two major facilities. So, Long View RV SuperStores (plural) was born. In 2000, Long View opened a sales outlet in Canaan, NY; followed by the establish- ment of three locations in