ND EXPOSITIONS T THE FAIR ADVOCACY, EDUCATION, AND THE ENDURING ECONOMIC POWER OF FAIRS For generations, fairs and fairgrounds have served as cultural cornerstones—places where agriculture, entertainment, education, and community converge. Yet despite their familiarity, the scale of their economic and societal impact is often misunderstood or underestimated. That is precisely the gap the International Association of Fairs and Expositions (IAFE) is working to close. Under the leadership of David Grindle, President and CEO of IAFE, the organization has sharpened its focus on data-driven advocacy, professional education, and storytelling that clearly articulates why fairs remain not only relevant—but essential—to modern communities. 76 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01
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