At the client level, Lenard notes that the firm’s typical customer profile creates some insulation from economic shocks. Many clients are nearing retirement or have retired and are building a long-planned home. Rather than stopping projects outright, rising rates may change timing and draw strategy.With cash earning more in higher-rate environments, clients often prefer to keep funds working until needed. Lenard Crafted Homes supports that by planning draw schedules with clarity and lead time, aligning construction cashflow with client financial strategy. CRAFTING THE HILL COUNTRY AESTHETIC Design-wise, Lenard Crafted Homes builds across styles, but there are clear themes that repeat because they match the Hill Country’s character. Timber and stone feature prominently, often within timber-frame structures crafted in partnership with Timberlyne, a national timber-frame company for which Lenard Crafted Homes serves as a preferred builder. The result is a distinctive blend of ranch, European influences, and modern Hill Country forms—sometimes incorporating contemporary rooflines while maintaining a grounded, naturalmaterial palette. COMMUNITY RESILIENCE AND REBUILDING AFTER CATASTROPHE Operating in the Hill Country also means living close to nature’s volatility. Lenard described the region’s 51 BUSINESS VIEW MAGAZINE VOLUME 13, ISSUE 01 LENARD CRAFTED HOMES
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